Amrita RC Majumdar
Manager, Marketing and Communications
Amrita, a writer, journalist, and content strategist with a rich multicultural background, brings a unique and diverse perspective to her storytelling. Her 12 years of expertise in crafting narratives that resonate across social impact and for-profit sectors have taken her on a journey that spans three countries. Starting as a journalist in India, she quickly ascended to lead content and editorial teams for various web content management firms.
Amrita’s diverse background and proficiency in content marketing, project management, and media relations equip her to drive effective marketing and communications strategies. Her academic foundation in Journalism and Digital Marketing, combining theoretical knowledge and practical skills, further enhances her ability to execute omnichannel campaigns that align with business goals.
Leveraging her extensive experience in communications leadership, Amrita excels in building brand identity through strategic content planning, development, and management. Her ability to interface with project owners and clients ensures that branding efforts are consistent, compelling, and resonate with target audiences. Her volunteer work across continents, including her role as a Communications and Content Specialist for organizations like the American Red Cross, has refined her network-building and relationship management skills, making her an asset in any branding initiative.
Now based in the Greater Toronto Area, Amrita continues to follow her passion for reporting on human rights violations, neurodivergence, education, parenting, and community engagement. Her dedication to these critical social issues, combined with her professional skills, allows her to contribute significantly to the growth and visibility of the brands she works with.